Demand Signal Management

Demand Signal Management

Connector Platform enables to improve sell-through across multiple distribution channels

Our Demand Signal Management tool supports consumer goods manufacturers in the collecting demand data from their distribution channels and thanks to generation of business insights, it enables them to improve decision making process and execution of sales activities.


With our Demand Signal Management solution you are able to:

  • Gain instant access to business insights based on demand data to comprehend your sales.
  • Improve the efficiency of goods distribution from your factories, through your distributors to retail stores.
  • Monitor your distributors’ stocks to ensure stock replenishment just in time.
  • Agree the right trade terms with your distributors, based on the factual sell-out to retail stores.
  • Measure the ROI related to individual sales force’s activities like installation of POS materials, gaining additional shelf share, offering freebies to individual retail stores.
  • Share the data with your SFA solution to suggest to your sales force the right retail execution activities (Retail Activity Optimisation).
  • Align bonuses for your sales force with the sell-out results they achieve in their sales territories.

Our Solutions

Tangible benefits to sales figures

Tangible benefits to sales figures
  • 7 to 12 % - improvement to the sales results in stores covered by the sales force.
  • 5 to 10 % - overall distribution increase.
  • 3 to 6 % - average increase to the commercial partner’s sales.
  • 5 to 7 % - improvement to transfer orders completion rates.


Tangible benefits to operational metrics

Tangible benefits to operational metrics
  • 5 to 10 FTE - reduction for order intake from business partners.
  • Up to 30 % - reduction of products returned.
  • 5 to 8 % - increase of truck utilization for deliveries to business partners.
  • Up to 20 % - reduction of costs related to shipments between production sites.


Demand Signal Management system with a wide scope contributing to sales and distribution processes!

Decision making based on daily data updates

The manufacturers using Connector Platform are better equipped to fight for the consumers and compete more effectively in their market segments. Data from the business partners is acquired in real time which helps the manufacturers to make timely business decisions.

The comprehensive reporting suite within our Demand Signal Management solution helps to detect any deviations from the sales plan and to identify their root cause. It allows the users to take immediate actions and remedy the situation.  

Professional business data analysis

Connector Platform reporting gives the manufacturers the ability to perform multi-dimensional analysis of the data collected by the solution.

The reporting solution helps you create fast and flexible reports, interactive executive dashboards, drill-down analysis, ad hoc query and data exploration, data export to multiple file formats and automatic report distribution.

Demand Signal Management
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